Originally by: Bloodpetal

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Originally by: CCP Pann

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Edited by: CCP Pann on 24/06/2011 00:50:29
I would be lying if I said that whatÆs happening now didnÆt make me sad, but IÆm not here to ask for your sympathy. To be perfectly honest, IÆm here to buy time while we try to sort things out. No sense in lying about it so I'll call a spade a spade.

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It's about core principles, not the content so much.

IT's a perfect storm that's come together, escalated by this decision to "wait out the storm".



CCP is in deep **** and they know it. They've put a lot of "dev" time into this expansion, and this reaction is not what they want to see, it's bad for company morale, it's bad for their teams who have worked so hard, and it's bad for their public image.

If I was the average CCP employee and saw this I'd be pretty demoralized that all the months of hard work has culminated in community shock because of a few decisions made in other departments that should really have had a seriously more realistic outlook and outline to execution.

It's bad for their bottom-line, no matter how anyone wants to excuse some people quitting as irrelevant, appearance is everything and "negative" growth looks bad on paper, period. CCP can't work on borrowed time. Shareholders want money, projects need money, and everything works together to bring them every dollar they need to get forward.

ON top of the internal morale issues their managers clearly have to fight back now, as clearly expressed by CCP Pann by saying it makes her sad, because every CCP employee that works the ground level does care, but people who are rolling out these changes are clearly disconnected not only from the EVE Community - but the MMO standards for RMT, the WORLD economy crisis, the very fact that people are starving for the price that they want to charge for a goddamned monocle.

Donate all the PLEXes from any Monocle sales thus far to a charity - and now you'll start to get some realization as to what kind of justice we want.

So, yes, this is a serious blow. They know this is a serious blow. Noone wants to wake up and have 140,000 page view thread with 3000+ posts raging on them. That's a lot of hate ladies and gentlemen.


But frankly, CCP, you deserve it. There's no amount of mis-communication here. Decisions were made on a timeline. Prices were set on a time-line. And wherever that disconnect happened, welcome to re-connect time.

CCP Pann, being here as long as you have been, what I do know is that you've seen other "executive teams" go by, and you have been the mouthpiece for quite a few of them. I'm sure you've seen them repeat the same mistakes over and over as responsibilities change hands, people have to learn the same mistakes over and over. I'm sure you made your decision to wait for the storm to pass with good experience.

But, as is becoming clear, you're not dealing with the typical 'gamer', 'consumer', 'community'. You have something special here for EVE. Knowing your consumer is rule #1 for business. Knowing your product is rule #2. This is one hell of a wake up call.

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